The Story

The truth about who you are is in the pieces they forgot to change.

This brand has a street, a family, and a reason. Here's the whole thing.

Why "Plum St."

A map back home

Plum St. runs through Seattle's Central District — for generations, the heart of the city's Black community, and the street where my family grew up. The name isn't a logo exercise. It's where I come from.

I named the company after it because I wanted the work to carry that with it: the idea that the most future-facing technology on the planet still has to land in a real neighborhood, in a real person's hands, to mean anything at all.

"The most powerful technology in the world is useless until a real person can actually use it."

Aerial drone view of Plum St. in Seattle's Central District, with the downtown skyline and Olympic Mountains beyond
How I Think

Table Talk

It's how I work and how I talk: like we're sitting at a table, figuring something out together — not me lecturing, not me selling.

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Plain, never dumbed-down

If a twelve-year-old and a CTO can both follow it, I did my job. Complexity is fine. Confusion isn't.

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I look for the keychains

The small, overlooked detail that unlocks the whole thing. In your business, that's usually the boring task quietly eating your week.

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Honest about limits

AI is brilliant and it is confidently wrong sometimes. I'll always tell you which is which — even when "don't buy this yet" is the answer.

Abstract systems visualization
Why Trust Me With This

Experience over credentials. Curiosity over certainty.

My background is hands-on IT infrastructure and AI workflow automation — the actual plumbing: APIs, automation pipelines, integrations, the systems that make tools talk to each other.

But the thing that makes the difference isn't the tech. It's that I can take all of that and explain it to you over coffee in a way that leaves you smarter, not smaller. That's rarer than it should be — and it's the whole point of Plum St.

See how we'd work together →

Come sit at the table.

The best way to know if we're a fit is to talk. No script, no pressure — just a real conversation about what you're trying to figure out.

Book a Call →

Free · 1-on-1 · Plain English, always.