DEMONSTRATION SITE — Sunrise Lawn & Snow is a fictional company built by Plum St. Consulting · plumstconsulting.com
Our story

It started with one mower and a promise.


Mateo Reyes started Sunrise in 2018 with a used zero-turn, a borrowed trailer, and one rule: show up when you said you would. Eight years later there are three crews and a plow fleet — and the rule hasn't changed.

We stay inside a deliberate 12-mile radius. Tight routes mean less windshield time, lower prices, and the same familiar crew on your property every week. Growth for its own sake was never the plan — being the company this neighborhood swears by was.

Mateo Reyes, founder
How we work

Small-company care, big-company systems.

📍 One neighborhood

A strict service radius isn't a limitation — it's why we're never late. Your crew is four doors away, not forty minutes.

👷 Same faces

Crews stay assigned to their routes. They know your gate code, your dog's name, and that soggy corner by the fence.

📸 Everything documented

GPS-logged visits, photo checklists, digital invoices. If we did it, you can see it — that transparency is the whole brand.

2018
founded, one truck
3
crews + plow fleet today
412
recurring properties
94%
customers renew year over year
The Sunrise crew
The crew

Hiring people we'd send to our own mother's house.

Background-checked, uniformed, trained on every property's checklist before they ever run it solo. New crew members ride along for three weeks — nobody learns on your lawn.

We pay above market and it shows: our average crew member has been with us 3.5 years in an industry where most companies turn over their whole roster annually.

Come see why the neighbors wave at our trucks.

Instant quote, real calendar, no phone tag.

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